SEO, Social Marketing, Online Niche Business – Denise Sanger

What exactly is a momtrepreneur?  It’s okay if you’ve never heard of this term as it’s relatively new but chances are you already know a momtrepreneur.  A momtrepreneur is a mom who not only has a family, but has a successful business too!

This is the woman that is able to help out at school doings, drive the car pool yet always seems to have it together.  How does she do this?  Momtrepreneurs are especially talented at multitasking.  These are the women that you see checking their emails on their Blackberry while waiting to pick up their kids.  These woman are not only the best multitaskers, they are also very dedicated to balancing family and business and are some of the most successful woman that I have ever met.

How do you become a momtrepreneur?  Do you want to be able to schedule your day around your children?  I wish I could have done that when my children were younger but I have successfully been able to do this for the past 5 years.  Now my oldest daughter is a senior at FSU and my younger daughter is a senior at the local high school.  When my children were younger, it wasn’t so easy to start a business outside of selling makeup or other products people didn’t really want.

What did I do?  I found a niche business that enabled me to quickly build a business in the wedding industry selling wedding favors then later wedding jewelry.  I have since sold both of these businesses and several others for nice chunks of change.  You see, I like to build the business but when the business gets to the point that it’s taking up so much of my time that it’s time to hire employees, I decide that it’s time to sell it and stash some of the money and reinvest some of the money into a new business.  Today, I own a wholesale toy and wholesale gift business along with an online outdoor toy store and we warehouse inventory.    You may want to build a business like mine that you will own the rest of your life, hiring employees, and handling inventory.   It’s really your choice.

BUT, before you go further, decide what it is you really want out of your business.  Do you want to be involved 100% in the day to day operations or will you be okay with hiring a virtual assistant as your front line person?  Do you want to inventory or do you want to drop ship the merchandise from your supplier to your customer?

Stop right now and jot down what it is you realistically want from your business then bookmark this blog and I’ll help you achieve the business of your dreams.

Until next time….

Denise

Popularity: 6% [?]

If you are anyway involved in marketing your business, you or if you’re one of the lucky ones, someone you have hired, are probably writing articles.  Why do articles work in promoting your business and what’s the best way to get the biggest bang from your efforts?

Articles work very well in promoting any type of business whether it be online, offline or both.  The key to getting the most out of your article campaign is utilizing the best keywords in your text links that are located in the resource section of your article along with the best distribution network.  A good distribution network will ensure that your articles are distributed throughout the internet to the best article directories.  Bottom line, the more that your article is published, the more keyword links will be pointing back at your website.  Makes sense doesn’t it?

Many people ask me what do I use for my article submission.  I use an article submission service.   This is an online service that allows you to enter your article one time versus you going to all the different article directories and having to upload your article to each one individually.

The best thing about this service is that they have what is called Article Leverage.  In about 20 minutes, you can create unique versions of your article so that a different version is sent out to each article directory such as Ezine articles, Articles Base, etc.

Bottom line? I use this service and found it to be the best service of this type for my marketing needs and definitely would recommend it.  You can get more information here – SubmitYourArticle.

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Many are asking what is a “niche” market business?  A niche market is a very targeted portion of a larger market.  For example, jewelry is a very large market but bridal jewelry is a targeted niche in this large market.  Another example would be toys.  The childrens toy market is positively huge but smaller niche markets would be pool toys, outdoor toys, beach toys.  This can be applied to any market.

How to start?  For me the easiest way to start researching a market is to begin with something I am interested in.  Do you have a hobby?  Are you involved with clubs?  If you research something to begin with that you are interested in, the process is much more enjoyable and will lay the foundation for your future niche businesses.

Let’s say your hobby is bowling.  A down and dirty way to find a niche within the bowling market is to use Google’s Adwords Keyword Tools.   Enter in to the search box the keyword bowling and you will see that over 7,000,000 people search for this term every month.  This beginning keyword will be difficult for a new website to attain quick rankings.  However as you page down and look at the many keywords available for this market, you will see bowling products with 4,400 searches or bowling accessory with 2,400 searches.

So what does this mean to you?  It means that the niche keywords you’ve found under the main keyword of bowling have enough searches to justify further research.

Take some time and use the Google keyword tool and enter different search terms to see how many people are searching for something you’re already involved in.  You may have just found your niche business market.

Popularity: 17% [?]