SEO, Social Marketing, Online Niche Business – Denise Sanger

Many women ask me how I got started in business for myself. It was not an easy road in the beginning but I learned so much along the way and after a while, it was easy to repeat it over and over. A bit like lather, rinse, and repeat. But there were many, many bumps and setbacks along the way. If I only knew then what I know now!

I’ve been in the toy industry for 25 years. Still am. I own a wholesale toy business and a complimentary retail toy business focused on outdoor toys. These two businesses are actually very good examples of how I became successful in online businesses. They are both “Niche” businesses so to speak.

The wholesale business is focused on summer gifts and toys such as wholesale pool toys, wholesale beach gifts, and sea shell jewelry for gifts shops. The retail toy site is the right hand consumer division of the wholesale site and focuses only on outdoor toys and activity toys. The retail site also is the consumer sales arm for our very popular beach products.

The wholesale business focuses only on water toys, beach toys, and beach gifts. If you look up the traffic for the term “toys”, you will find that there are 124,000,000 searches monthly for that term. But realistically, how many people are looking to open their wallets when they type in the term toys? Further, how quickly do you think a website can rank for this very competitive term?

Now this is where it gets fun. Looking further down the list you will see baby toys, outdoor toys, toddler toys, and many more. The more specific the term, the less traffic there is HOWEVER there is still very significant traffic actively searching for these items. A person searching for toys isn’t ready to make a purchase but a person searching for toddlers outdoor toys is actively looking for something to buy to fit a need that they currently have.

Does this get your mind thinking? Take a few moments and jot down things and ideas you are interested in then go to Google Keyword Tool (you can do a search on Google for this tool) and just take some time and look at the amount of traffic for that idea or product. Remember, start with the most basic term. In the example above, my basic term was toys. Your idea may be for kitchen cabinets or baby clothes – something that interests you. This is only an exercise to get you actively thinking of a niche that you can begin to build your home based online business around.

Questions? Thoughts? Let me know! When I got started, there really were no mentors out there. My goal is to help you get your successful online venture up and started quickly.

P.S. If you would a program to help you find the perfect niche, I strongly recommend Niche Blueprint I’ve used it over and over and over with tremendous results. To see a demo of this great product,Click Here!

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