Many women ask me how I got started in business for myself. It was not an easy road in the beginning but I learned so much along the way and after a while, it was easy to repeat it over and over. A bit like lather, rinse, and repeat. But there were many, many bumps and setbacks along the way. If I only knew then what I know now!

I’ve been in the toy industry for 25 years. Still am. I own a wholesale toy business and a complimentary retail toy business focused on outdoor toys. These two businesses are actually very good examples of how I became successful in online businesses. They are both “Niche” businesses so to speak.

The wholesale business is focused on summer gifts and toys such as wholesale pool toys, wholesale beach gifts, and sea shell jewelry for gifts shops. The retail toy site is the right hand consumer division of the wholesale site and focuses only on outdoor toys and activity toys. The retail site also is the consumer sales arm for our very popular beach products.

The wholesale business focuses only on water toys, beach toys, and beach gifts. If you look up the traffic for the term “toys”, you will find that there are 124,000,000 searches monthly for that term. But realistically, how many people are looking to open their wallets when they type in the term toys? Further, how quickly do you think a website can rank for this very competitive term?

Now this is where it gets fun. Looking further down the list you will see baby toys, outdoor toys, toddler toys, and many more. The more specific the term, the less traffic there is HOWEVER there is still very significant traffic actively searching for these items. A person searching for toys isn’t ready to make a purchase but a person searching for toddlers outdoor toys is actively looking for something to buy to fit a need that they currently have.

Does this get your mind thinking? Take a few moments and jot down things and ideas you are interested in then go to Google Keyword Tool (you can do a search on Google for this tool) and just take some time and look at the amount of traffic for that idea or product. Remember, start with the most basic term. In the example above, my basic term was toys. Your idea may be for kitchen cabinets or baby clothes – something that interests you. This is only an exercise to get you actively thinking of a niche that you can begin to build your home based online business around.

Questions? Thoughts? Let me know! When I got started, there really were no mentors out there. My goal is to help you get your successful online venture up and started quickly.

P.S. If you would a program to help you find the perfect niche, I strongly recommend Niche Blueprint I’ve used it over and over and over with tremendous results. To see a demo of this great product,Click Here!

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If you want your own business but do not know where to look or how to start, this may be the course you’re looking for. With an easy to follow format, you will receive a new lesson every week for 12 weeks. The course will cover how to select a business, researching your niche market, where to find product, should you use dropshippers, easy shopping carts to sell your product, setting up your website to rank, and more. This course is $97 per month and you will receive a lesson every week with easy to follow steps to make sure you stay on track. You can also add personal coaching by Denise that will help you get over the bumps in the road as you are building your online business.

Running a business may not be for you. There will be work involved in getting your business up and running then profitable. If you are looking for quick fix, this isn’t it. There is no such thing. But if you’re truly looking to learn how to create and run a successful online niche business, this course is for you.

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Often when I begin my day in my home office, I remember rushing around in the morning to get my girls off to daycare then later school then sitting in traffic trying to get to work.  Not a very pleasant memory!  This is one of the main reasons why I love working from home – my commute is now less than 1 minute.

Another reason is flexibility.  My younger daughter is now a senior in high school and of course we had to get her senior pictures.  The company scheduled her appointment at 1:45 p.m.  If I still held a “J-O-B” I would have had to take the afternoon off to make sure we got to her appointment on time.   Over the past several years I have been one of the lucky moms that could go on field trips with my girls and some of these field trips were amazing!  If I were still working in an office, I would have missed the trip with my older daughter where we went snorkling over a reef in the Florida Keys and many other field trips.  Flexibility is truly the answer to having balance in your life.

Now that I’ve realized how lucky I truly am, my goal is to help other stay at home moms be able to have the same experiences that I have.  Bookmark this site for more tips and ideas for starting your home based business and my internet business course.  Sometimes it is just a matter of finding the right niche product to get you started!

Questions?  Please email me – I’m here to help.

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I just checked some stats on Suwannee County Florida and it advises that 75% of the kids graduate from high school.  Not sure if that is a valid number or not, but I can tell you that many kids my daughter started high school with in 8th grade are no longer in school in 11th grade because they’ve dropped out for one reason or another.  It’s 2009 – why does this continue to happen over and over again?

The really sad part?  Most of the kids that drop out sit at home and do absolutely NOTHING all day long.  Nothing.   Why?  Because they have no means of getting anywhere, no computer to continue their education and many do not have phones in their homes.  To me, that’s a waste of a future.

The kids drop out for various reasons including pregnancy, suspension, and boredom.  Many people tend to believe that kids should be celibate and the local school only teaches abstinence.  Unfortunately, that’s not practical and doesn’t provide kids with the information they may need to protect themselves not only from pregnancy but also from disease.

These kids and young women need help but with the economy the way it is social services are being cut further and further.  What to do?  All of us need to stand up and help these women and try to break the cycle.  Personally, I am offering to mentor young women in my area.  Simply email me at denise@usapooltoy.com and tell me about you and your circumstances.   It is important to note that I will not do the work for you but will be available to listen and guide to help you either become a business owner like myself or help you prepare for a job in the near future.

Ready?  Just do it – email me at denise@usapooltoy.com

My businesses:

USA Pool & Toy
New Cool Toys Online

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As I was raising my children, I always visualized a way for me to be able to run a business from home.  I always loved my career but I wanted to figure out a way to be able to raise my 2 girls while creating a business.   My eldest daughter is now a junior at FSU in Tallahassee and my youngest daughter is a junior at the local high school here in North Florida and yes, I now run my own business from my home.

How did I do it?  By building several niche E-Commerce websites starting by drop shipping product from the manufacturer to the consumer.  These businesses grew so successful that they quickly turned into full time operations and have since sold 3 of the businesses and have a very nice bank account as a result.

Many friends and their friends started asking me to help them build their E-Commerce businesses and I was pleased to help them out.  Over the past year, I have written and videotaped many lessons to help these women get their business up and profitable within 30 days.  Coming soon will be an ECommerce Business Course that I have written that will include one on one time with me on the phone to help you become successful in starting your own ECommerce Business from your home.

Sign up for our newsletter below to make sure you receive the email as soon as this course and mentoring program is available.

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Have you been receiving emails buzzing about Formula 5 or MBA in a box and wonder what is it all about and is it worth it?  I can help you out.  I am a Stompernet member and a F5 member and wouldn’t dream of going without either of these programs and I’ll explain why here.

No if’s, and’s, or butt’s – F5 increased my margin immediately after the first module in the one business I own – USA Pool & Toy.  Bottom line, the most important thing to any business is how much money is left over after ALL your expenses and overhead are paid.  A simple, small price increase netted us $5,000 in our pockets within 30 days – that’s IN OUR POCKETS.

In addition to increasing your bottom line so you have more money at the end of the month, this course teaches you how to increase your leads, how to increase your customer’s ordering frequency, increase your sales with simple add on’s, and making sure your efforts are working for you.  Many of the things taught in the Formula 5 module by Paul Lemberg I knew. The problem is that I had forgotten more than I remembered.   Paul and Stompernet teaches the course in an easy to understand method.

Bottom line – would I recommend this course to you?  Absolutely, without hesitation.  It doesn’t matter if you are an old business pro or you’ve been in business less than a year.  You cannot get this type of information and coaching anywhere else at this price.  Find out more information on this great product here – Formula 5 Information

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