Are you a business based in Florida that relies on tourists?  A hotel, beach shop or restaurant?  If you are a Florida business, it is extremely important that you understand how to market your business through the internet.  A very important place to focus immediately is off-site SEO or off site optimization.

There are so many ranking factors influencing websites. These are on a page-to-page basis that compels search engines to sift, literally, through millions upon millions of pages, examining untold numbers of words and then having to determine relevance according to some algorithm-based grading system. The use information they deem significant from on-site evaluations and from other sites relating to the one examined and come up with a grade, also known as an SEO score or optimization score. Then they will determine just where the page should rank in connection to all other pages indexed for a particular keyword or search term.

The page with a higher significance based on all on- and off-page factors will move above one deemed to have less relevance. It’s all based on complicated mathematics using algorithms and binary sorting to arrive at a decision. The determining factor can be explained as greater the amount of relevance a site has to all the documents in an index repository, the better will be the ranking. A site’s page correlation within this context has several influencing factors including:

• Can search engine spiders access all your pages?
• Is there a clearly “preferred” landing page, not just one dubbed “Home”
• Does Your On-Page and Off-Page complement each other creating shared integrity?

Search engine optimization is complicated. It has layers upon layers of processes that eventual unite focused upon one common goal – determining relevancy to a user’s search query. There are several things that are not necessarily related to on-page content optimization that can be affected by you including:

• A little help for the crawlers in the form of a sitemap with relevant internal links. Your page URLs should follow a logical relevant naming convention associated with all pages, titles and descriptions. These should be succinct to impress, and attract, search engine crawlers. Make a good first impression since this will be what your page will be typecast as being. Do it right the first tome out of the chute because making changes and then attempting to convince the search engines later on that you deserve better ranking may prove a formidable task.
• Keep your page simple when it comes to marketing for keywords. Use one per page making that page relevant in its content for that term. Add some plural versions and some synonyms to page titles and meta descriptions to enhance the relevance for the core keyword. Then link it to subordinate and supporting pages that will help to reinforce its importance to search engines.
• Give search engines a little help finding you by diversifying your off-page SEO activity. For example, if you are attempting to rank for the keyword, “professional hunting knives,” use variations such as “hunting professional knives.” Also employ the singular, “professional hunting knife,” along with “hunting professional knife.” You can use your URL as anchor link as well: http://yourdomain.com/whateverpage.html.

It is no wonder that a blossoming business has sprung up where individuals have thoroughly educated themselves toward the goal for effectively using SEO as an integral part of any online marketing strategy.  If you find yourself overwhelmed with where to start, contact me – Denise Sanger at 1ChoiceSEO.com.  I am based in Florida and focus on helping Florida businesses succeed.

Til next time,

Denise

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You have probably heard the terms “long tail keyword” or “low hanging fruit” but do you know what these terms mean?  Long tail keywords and low hanging fruit keywords are keyword phrases that generally are three, four, or five or more words long and are generally fairly easy to rank for in the search engines. Any good SEO Pro will run an intensive keyword analysis report to determine your best cash converting keywords.

In most cases, the top 10 keywords may provide a lot of traffic but will not provide you with the conversions you need to make the sale.  In other words, the keywords that are the most popular are rarely the keywords that bring the most business.  For example, wedding favors is a highly searched keyword but also a very competitive keyword that is hard to quickly get first page ranking on Google, Yahoo, MSN or any search engine.   A long tail keyword example for the wedding favors niche would be unique cheap wedding favor ideas.  This long tail keyword is much more likely to convert than the two word keyword of wedding favors because the searcher is specific on what type of wedding favor they are looking for – in this case unique and cheap.

As you are creating your content pages and product pages, it is very important to think about the long term keyword each page will be targeting as you will use this term not only for the page description but in the page title, and if possible, as a search engine friendly URL.  As you are further promoting your site, these long term keywords will play a key role in your link building campaigns (to follow in the next chapter).

How do you find long tail keywords that fit your niche?  Google keywords tool is a free tool that will help you build your keyword list.  This tool may be located at https://adwords.google.com/select/KeywordToolExternal.  The way to begin building your long tail keyword list is to start with your main keyword.  As an example, let’s use golf clubs.  Entering the search term golf clubs into Google keywords tool tells us that more than 4,000,000 people search for golf clubs.  We also now know that the term golf clubs is a very competitive term but as we look further down the list, we begin to see many search terms that are not so competitive.  Children’s golf clubs reports 1,300 searches; golf clubs on sale reports 1,600 searches.  By expanding these search terms further such as children’s golf clubs we find children’s left handed golf clubs and used children’s golf clubs.  It is true that these new keywords are not getting the traffic of the more generic term golf clubs, but each long tail keyword is still receiving close to 500 searches in Google.

The quickest and easiest way to build a long tail keyword list that will convert for you is:

1. Start with the most basic keyword for your niche/website.
2. Sort the keywords from most searched to least searched.
3. Look at the keywords that are searched at least 400 times according to Google.
4. Reenter these keywords into the Google keyword tool to create additional long tail keywords.
5. Add each new long tail keyword to a spreadsheet or document to be used in your content pages, product pages and future link building campaigns.

When you’re ready to begin your internet marketing project, remember that the keywords are critical to all successful seo projects.  If you have any questions, contact Sanger Marketing – 1ChoiceSEO.com at 877/297-9050.    We’re SEO Pro certified and our company provides a range of services including mobile marketing, PPC, social marketing, keyword research, article writing and much more.  We’ll be glad to help you!

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What do you do when you want to launch a product website but do not have clue 1 on how to get it to rank in the search engines?  The best thing is to hire someone that can teach you while you do the actual SEO – both onsite and offsite for maximum impact in the least amount of time.  If you’d like to hire a consultant to guide you – not do the work for you – then please contact me at denise@usapooltoy.com.  My rate is $500 initial deposit which will cover 3 phone consultations, keyword research to pinpoint top 3 keywords (1 main keyword, 1 second level keyword and 1 easy keyword that you can rank for quickly), development of an initial linking strategy for you to implement.

After the initial deposit the rate is then $100 per hour afterward.  This allows you to be in control of your time and budget.  I know what it’s like to be at the beginning of launching a website on a shoe string budget so I only work with a few websites at a time.  This allows each business to receive the full attention it deserves.

Questions?  Email me at denise@usapooltoy.com.

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